Sapari Brand¶
Brand assets and guidelines for the Sapari platform.
Contents¶
| Folder | What's Inside |
|---|---|
| guidelines/ | Writing guidelines and brand guide |
| logo/ | Logo files (SVG, PNG) in various formats |
| animation/ | Animated logo (Lottie JSON) |
| social/ | Social media templates and covers |
Quick Reference¶
Colors¶
| Name | Hex | Usage |
|---|---|---|
| Sapari Orange | #FF3300 |
Primary brand color |
| Sapari Orange Light | #FF6633 |
Hover states, accents |
| Sapari Orange Dark | #CC2900 |
Active states |
| Black | #0D0D0D |
Dark backgrounds |
| White | #FFFFFF |
Light backgrounds |
Fonts¶
- Headings: Bricolage Grotesque (bold)
- Body: Inter
- Monospace: JetBrains Mono (code, UI labels)
Voice¶
Direct, specific, human. Like a sharp friend who knows video. Authority comes from specificity, not hype. See writing guidelines for the full style guide.
Logo¶
The iris/shutter mark is the primary icon. Use the orange version on dark backgrounds, black on light. Minimum size: 24px.
- Icon only:
logo/sapari-icon-transparent.svg - Full brand guide:
guidelines/sapari-brand-guide.html